Leslie Anne Peterson
Writer. Author. Creative.
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The Unwearable Collection

CREDITS

Agency: Area 23

CD: Thiago Fernandes

CD: Wid Souza

Art Director: Tani Zipper

Art Director: Annette Palmar

Generalized pustular psoriasis (GPP) is a rare, potentially life-threatening skin disease characterized by eruptions of painful pus-filled blisters.

Because the disease is so rare, healthcare providers do not fully understand it. Boehringer Ingelheim partnered with renowned fashion designer Bart Hess to develop The Unwearable Collection as a way to bring awareness of the devastating physical and mental effects of GPP on patients. The result is a clothing line that no one would dare to wear—but those with GPP have no choice.

As lead copywriter, I helped develop the concept for The Unwearable Collection and copy for its various executions, such as the website and conference materials.

See the full Unwearable Collection website HERE

RECOGNITION

  • Cannes Lions, Bronze 2022

  • Cannes Lions, 5x Shortlist 2022

  • CLIO Health, 3x Gold 2022

  • CLIO Health, 2x Silver 2022

  • CLIO Health, Bronze 2022

  • GRAND LIA - Pharma Craft 2022

  • LIA Pharma 3x Gold

  • LIA Pharma Silver

  • LIA Pharma 2x Bronze