The Unwearable Collection
CREDITS
Agency: Area 23
CD: Thiago Fernandes
CD: Wid Souza
Art Director: Tani Zipper
Art Director: Annette Palmar
Generalized pustular psoriasis (GPP) is a rare, potentially life-threatening skin disease characterized by eruptions of painful pus-filled blisters.
Because the disease is so rare, healthcare providers do not fully understand it. Boehringer Ingelheim partnered with renowned fashion designer Bart Hess to develop The Unwearable Collection as a way to bring awareness of the devastating physical and mental effects of GPP on patients. The result is a clothing line that no one would dare to wear—but those with GPP have no choice.
As lead copywriter, I helped develop the concept for The Unwearable Collection and copy for its various executions, such as the website and conference materials.
See the full Unwearable Collection website HERE
RECOGNITION
Cannes Lions, Bronze 2022
Cannes Lions, 5x Shortlist 2022
CLIO Health, 3x Gold 2022
CLIO Health, 2x Silver 2022
CLIO Health, Bronze 2022
GRAND LIA - Pharma Craft 2022
LIA Pharma 3x Gold
LIA Pharma Silver
LIA Pharma 2x Bronze