ExxonMobil Social
Agency: The Marketing Arm/BBDO
Role: Copywriter
TEAM
Art Director: Andrea Sabbatini
Art Director: Stephen Bernier
Art Director: Henry Rembert
Can you really go a year without changing your motor oil? With Mobil 1™ Annual Protection, you can. This motorsports-grade synthetic oil is engineered to extend performance and save time between changes.
As copywriter, I played a leading role in developing and managing content across Mobil 1’s Facebook, Twitter, and newly launched Instagram channels, bringing the brand’s voice to life through engaging, informative storytelling. I also created and managed content for the Exxon and Mobil Stations Facebook page, ensuring a consistent tone and cohesive brand presence across platforms.
. @KevinHarvick’s got nothing to hide. Experience the power of 20,000 miles with Mobil 1™ Annual Protection. https://t.co/Ld4hkYbiCm #Go20k pic.twitter.com/VGbVTpdxPO
— Mobil 1 (@Mobil1) April 25, 2018
Which motor oil keeps engines clean for longer? #1Year1OilChange pic.twitter.com/0q5t6zGqOQ
— Mobil 1 (@Mobil1) January 29, 2018
You’re free! Drive boldly into the weekend and don’t look back. #FridayFeeling #TGIF pic.twitter.com/x3uqaBVRt0
— Mobil 1 (@Mobil1) January 12, 2018
It’s the most wonderful time...to catch some incredible plays 🔥. Are you watching the games? #NBAXmas #1Year1OilChange pic.twitter.com/X24Yvk1Q87
— Mobil 1 (@Mobil1) December 25, 2017
Fill in the blank. What will you do with the time you save when you use Mobil 1™ Annual Protection? https://t.co/mUKhwVyo6C #Go20k pic.twitter.com/N515rY5tFJ
— Mobil 1 (@Mobil1) April 10, 2018
Mobil 1™ Annual Protection saves you more time between oil changes. With all that time, which track would you visit? #NASCAR #Go20k pic.twitter.com/4yNwtEOChB
— Mobil 1 (@Mobil1) March 2, 2018
Take a chance…just not with your car. Give your engine the care it deserves, with Mobil 1™ Annual Protection. pic.twitter.com/JPpUWyxWVr
— Mobil 1 (@Mobil1) January 24, 2018
Setting the bar back in 2014, @KevinHarvick's not done at @HomesteadMiami! Don’t miss the final race of the season. #NASCARPlayoffs #4theCup pic.twitter.com/1OvrkLO6D8
— Mobil 1 (@Mobil1) November 17, 2017
Mobil 1™ Annual Protection will make a believer out of you too. Watch the full video and see for yourself: https://t.co/slgkBxCPLD #Go20k pic.twitter.com/fjUF7hFNPe
— Mobil 1 (@Mobil1) April 2, 2018
Feel that? A shaking car can mean your wheels are out of alignment. https://t.co/SjhI0GWhd8 #TuesdayThoughts pic.twitter.com/FBtPRTUZrJ
— Mobil 1 (@Mobil1) January 16, 2018